Xpiry AI
48/100
Moderate Declining

Press Release Writing

2-3 years-7 in 12mo

Press Release Writing scores 48/100 on career safety. AI already writes press releases that are hard to distinguish from human ones. The format is templated and the style is predictable. That makes it perfect for automation. The skill is on borrowed time unless you bring strategic media thinking to the table.

Primary Driver

AI Automation

Decay Pattern

Steady

12mo Projection

41/100

-7 pts

Safety Trajectory

Steady decay model
48
Now
45
6mo
41
1yr
33
2yr
25
3yr

The AI angle

AI tools generate press releases in seconds. They follow AP style, include the right structure, and produce clean copy. For routine announcements, the quality is often good enough. This is one of the most directly threatened writing skills because press releases follow a rigid format. The trajectory is clearly declining. The writers who survive will be the ones who understand media strategy, not just press release formatting.

What to do about it

• Shift focus from writing press releases to media strategy and pitching • Build direct relationships with journalists in your industry • Learn to craft newsworthy angles that AI-generated releases miss • Develop skills in integrated communications beyond just press releases

People also ask

Will AI replace press release writers?
For routine announcements, yes. AI already produces serviceable press releases. Writers who only format and distribute releases are most at risk. Those with media strategy skills will adapt.
How good is AI at writing press releases?
Very good. The rigid format and predictable style of press releases make them ideal for AI generation. For standard announcements, AI output is often indistinguishable from human writing.
What should press release writers do now?
Move beyond the press release itself. Focus on media strategy, journalist relationships, and newsworthy angle development. The press release is becoming a commodity. The strategy behind it is not.

Where does Press Release Writing sit in your career?

Get your personalized expiry prediction. Takes 2 minutes.

Check Your Expiry

Also in media-communication

Journalism & Reporting

2-3 years

55

Audience Analytics

3-5 years

60

Broadcast & Video Production

3-5 years

60

Public Relations

3-5 years

64

Corporate Communications

5+ years

70

Media Relations

10+ years

78
All 178 skills rankedCheck Your Expiry →