58/100
Moderate Declining
Market Research
10+ years-5 in 12mo
AI generates market reports, analyzes competitor data, and summarizes industry trends in seconds. Perplexity and ChatGPT replaced hours of desk research. But understanding market dynamics, identifying unmet needs, and connecting research to product strategy still requires human judgment.
Primary Driver
AI Automation
Decay Pattern
S-Curve
12mo Projection
53/100
-5 pts
Safety Trajectory
S-Curve decay model58
Now
56
6mo
53
1yr
44
2yr
36
3yr
The AI angle
AI handles data gathering, competitor monitoring, trend analysis, and report generation. What it can't do: identify non-obvious market opportunities, talk to customers, assess competitive moats, and connect market signals to product strategy.
What to do about it
• Move from data gathering to strategic market analysis
• Master AI research tools (Perplexity, AlphaSense, Statista)
• Learn customer research methods: interviews, surveys, ethnography
• Build expertise in competitive strategy and market positioning
People also ask
Is market research being automated?
Data gathering and report generation are automated. But strategic market analysis, customer insight, and competitive strategy still need human researchers who understand business context.
What market research skills matter?
Customer research, competitive strategy, opportunity identification, and strategic communication. The researchers earning the most find insights that change product direction.
Is market research a good career?
Yes, if you move beyond reports. Companies need people who connect market data to strategy. Researchers who drive product decisions are highly valued.
Where does Market Research sit in your career?
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